USDte

Brand Guidelines

Techdollar operates at the intersection of frontier technology and structured finance. The brand reflects that. Precise, restrained, and built to hold weight. These guidelines ensure consistent representation across all surfaces.

Guidelines

The correct spelling is Techdollar. One word, capital T, lowercase d. Always sentence case. Not "Tech Dollar", "TechDollar", "techdollar", "TECHDOLLAR", or "tech_dollar".

Spacing

Maintain clear space around the Techdollar logomark and wordmark to ensure visual balance and prevent crowding with text or other elements.

Spacing example 1Spacing example 2

Contrast

Use light versions on dark backgrounds and dark versions on light backgrounds to maintain legibility and visual impact.

Contrast example

Partners

When co-branding, the Techdollar lockup should maintain clear space and proper alignment relative to partner marks. Use a vertical divider between logos.

Partners example

Misuse

To maintain brand consistency, avoid the following modifications. Assets should be used as-is to ensure Techdollar's identity stays sharp and consistent.

  • Do not apply gradients
  • Do not add outlines or strokes
  • Do not stretch or distort
  • Do not rotate
  • Do not add drop shadows
  • Do not change the typeface
  • Do not modify the logomark
  • Do not rearrange components

Colors

Blue is the primary brand color. Black and white form the foundation. Gray is used sparingly for hierarchy and structure. The palette should never clash with or overpower partner brands in co-branded contexts.

Typography

Techdollar uses Geist Sans for all type across product and marketing. Geist Mono is used for code and data.

npm install geist

Assets

Logo

Logo Blue
Logo Black
Logo White

Logomark

Logomark Blue
Logomark Black
Logomark White

Press

For press inquiries, interviews, or brand guidance, reach out to press@usd.tech